PROFILe
THINK LIKE A STARTUP - DELIVER LIKE A GROWN UP
As an expert in marketing and communication, I worked for many years in leading positions at national and international TV stations and their marketing departments. Most recently, I was responsible for setting up the international trade marketing department at the world's largest energy drink producer Red Bull, focusing on content and digital online marketing of Red Bull Media House's own productions.
After training in the hospitality industry and following a degree in media and communications, I worked in various sales and marketing positions in the hotel and tourism industry. Subsequently, I worked on the launch of the first TV travel channel "Sonnenklar" as a marketing expert and at the same time started my 15-year TV and media career as a marketing executive.
In addition to my passion for communicating, positioning and marketing brands, products and services to target groups, I am a well-connected and enthusiastic event manager. In my BtB marketing roles for TV marketers I acted as a representative and planned, budgeted and organised international content/TV trade fairs, genre marketing congresses, screenings, customer incentives, road shows and TV channel launch events.
