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REFERENces

  • Build up of the intl. Trade Marketing department

  • Annual business and budget planning

  • Development of an intl. BtB marketing strategy for ad-, affiliate- and content sales

  • Relaunch of the intl. content market presence

  • Conception of a B2B social media strategy and activation

  • Strategic planning and organization of intl. trade shows: MIPTV,
    MIPCOM, Sportel, ISPO, NATPE, EFM, Marche Du Film, Photokina, AFM

  • Build up of the Trade Marketing department

  • Development of BtB marketing strategy and operational implementation

  • Budget and staff responsibility

  • Strategic and conceptual development of all BTB and BTC events (screenings,
    upfronts, channel launches, road shows, trade fairs, sponsorships, events)

  • Strategic and conceptual development of sales literature, online marketing pages,
    media planning, platform and distribution marketing campaigns for pay-TV partner

  • Further development of performance marketing, CRM

  • BtB brand management including all promotional activities of all media categories

  • Representative of the BtB area
    (TV Wirkungstag since 2008, TV-road show "United Screening Day)

  • Development of BtB marketing strategy and operational implementation

  • Budget and staff responsibility

  • Strategic and conceptual development of all BTB and BTC events (screenings, upfronts, sales road shows, trade fairs, sponsorships, events

  • Strategic and conceptual development of sales literature, online marketing pages, media planning, platform and distribution marketing campaigns for pay-TV partner

  • SEO campaigns, online marketing

  • Further development of performance marketing, CRM

  • BtB brand management including all promotional activities of all media categories

  • Representative of the BtB area at conferences, upfronts and fairs

  • Build up of the marketing department

  • Development of a Corporate Identity for the channel

  • Development and implementation of marketing and budget planning

  • Event organization (Telemesse, road shows and events)

  • Development of sales concepts, cross-marketing promotions, on- and off-air campaigns, Transaction TV / TV shopping

  • Management of in-house productions

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